Below are some preliminary drafts.
We experimented with several concepts, initially aiming to showcase the product’s versatility across various terrains and environments, while incorporating natural elements in an abstract manner.
Upon review, we felt that some of these concepts could work well for a different project with further refinement. Others appeared too cluttered and chaotic when visually mocked up.
As a result, we revisited our original approach, opting for a more minimalist design with muted colours, drawing tones directly from the product itself.
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Below is a selection of second-round drafts, with the final version displayed at the end of each row.
Our approach shifted toward a more minimalist design, featuring a less busy background and a muted colour palette. We explored several ways to incorporate pops of colour to add visual interest, while ensuring the product remained the focal point.
Ultimately, we opted for a stronger gradient, using the primary base colour of the product as the dominant tone on a more neutral complimentary background. Accent colours from the product were then introduced to create a harmonious blend, with the addition of a shadow to ground the product in the composition.
Client New Balance (Concept)
Agency PWJM Studios
Retouch & Colour David Chambers
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